Domain age
Domain age is the time since a domain was first registered, read from the public registration record rather than from when the site went live.
Domain age is the time since a domain was first registered. It comes from the public registration record, which is a different thing from when the site went live, when the current owner bought it, or when the content was written.
The record is served by RDAP today and by WHOIS historically. The field to read is the registration event, and it survives ownership changes: a name registered in 1998 and sold three times is still 1998 old.
What domain age is worth in search
Less than people think. Google has said plainly that domain age is not a ranking factor, and the correlation people observe has a simpler explanation: old domains have had longer to collect links, and links are what the rating measures.
Where age genuinely carries information is risk. A domain registered eleven days ago that already sends mail, or already sells something, is a different proposition from one registered in 2011. That is the reason age appears on every fraud check and on almost no ranking check.
What Domduck records
The rdap source, read once per domain rather than daily, because a registration date does not change. It stores the creation date, the registrar and the status codes. The age shown on any page is computed from the date at render time, so it is right tomorrow without a rewrite.
Two limits are worth stating. Country top-level domains often publish no RDAP service at all, so some domains have no reading and that is a real answer rather than an error. And registrant identity is redacted almost everywhere under privacy rules, so the record gives you dates, a registrar and a status, not a person.
Reading it honestly
An expiry date in the record is not a promise the owner will renew. A redemptionPeriod status means the name already expired and can still be recovered. pendingDelete means the window closed and the name drops within days. Those three states are the difference between "this is taken" and "this is about to be available", and a date alone does not tell you which.
Terms in this guide
- Domain status codesDomain status codes are the EPP labels a registry returns for a name, such as clientTransferProhibited or pendingDelete, that say what may happen to it next.
- RDAPRDAP is the Registration Data Access Protocol: a JSON web API that returns who registered a domain and when, replacing WHOIS.
- RDAP bootstrapRDAP bootstrap is how a client finds the right server for a domain: fetch IANA’s registry, match the top-level domain, get the base URL.
- RDAP vs WHOISRDAP returns structured JSON over HTTPS with a defined schema. WHOIS returned free text over port 43 in whatever shape each registry chose.
- WHOISWHOIS is the 1980s text protocol on port 43 that returned domain registration details, now replaced by RDAP for generic top-level domains.
Related
- Domain RatingDomain Rating is Ahrefs’ 0 to 100 score for the strength of a domain’s backlink profile. It is logarithmic, relative, and it is not a Google metric.
- Domain reputationDomain reputation means two different things: whether your mail gets delivered, and how much weight your domain carries in search.
Primary source: ICANN on RDAP